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Tea Trends and Popularity in 2017
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Tea Trends and Popularity in 2017

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Health is often one of the biggest drivers of New Year’s resolutions which is why these tea trends are relevant for 2017! Whether it’s trying to lose weight, exercise more, or eat better, there are different ways to try and address health. While as many as 80% of resolutions are broken by mid-February, there’s no reason not to be able to try again over the course of the year.

If you’re concerned about trying to make your health better, consider adding (or increasing) the tea into your beverages! There are many well documented benefits to tea, and it’s growing in global popularity as a drink. Here are some things that we can look forward to in 2017:

  • New benefits to existing drinks. We know that tea can have added health benefits; Matcha, for instance, has high levels of antioxidants, and is already quite popular in green teas. However, more ingredients are being considered. Tumeric, for instance, is being added into specialty drinks. The spice has been shown to help ease joint discomfort and is a natural anti-inflammatory. (http://www.globalhealingcenter.com/natural-health/8-impressive-health-benefits-turmeric/) Kombucha has also grown in popularity, and due to its probiotic properties, can also assist in health.
  • Different ways of brewing to enhance flavor. Tea can take a cue from coffee. One way of consumption that is becoming more popular is cold-brewing. While primarily known to coffee drinkers as a way to have iced coffee without bitter or diluted tastes, tea can also be made similarly. Cold brewing is often seen as the superior way to preserve flavor, and this could be great for those who love iced teas, but not the sweeteners that usually accompany it to make it palatable.
  • New ways to drink tea and herbal based drinks. While matcha seems to be the gold standard for popularity, new beverages are always being formulated. Experimental drinks will definitely continue to stay on the rise. Watch for natural ingredients to rise in popularity as well. A charcoal and blue algae tea latte, for instance, may seem like a strange combination, but for the adventurous, there’s always something new to look forward to.
  • Ready to drink products will grow. As tea’s popularity grows, it’ll be easier and easier to see different options in the refrigerated case at the grocery store. Consumers don’t have to wait in line anymore for their iced teas with the sweetener taken out; brands are starting to take a more health-conscious approach by “slightly sweetening” teas instead of pouring tablespoons of sugar. (http://www.beveragedaily.com/Markets/Tea-will-take-off-in-sales-and-popularity-in-2017-and-beyond)

Why is tea growing to be so popular? A few possible reasons:

  • Mindful consumption is growing. It’s easier than ever to make both the right and wrong choices when it comes to food. As convenience becomes a factor, those with a specific eye on their health have more options than ever, like beverages with lower sugar.
  • It’s cheap and easy. Though not the case when compared to all drinks, a teabag is a lot cheaper to buy than a wheatgrass juice shot. Boil the water, drop the teabag in and go! It’s easier than coffee, too — no beans to grind, no filter to clean.
  • A hot drink for all. No matter what side of the caffeine fence you’re on — good for you? bad for you? — tea can be the solution for a hot drink on a cold day. Caffeine-free tea blends, like herbal and rooibos, are just as easily found as caffeinated blends like black tea.
  • It’s hydrating and tastes great. Though tea is known to be dehydrating, the opposite has actually true. Even teas with caffeine, a common diuretic, introduce more fluid into the body than is removed. Water is still the number one when it comes to hydration, but if you can have a drink that hydrates, tastes good and  has other health benefits like antioxidants, why wouldn’t you have a cup or two? (http://healthland.time.com/2011/01/14/study-tea-is-healthier-than-water/)

Whether it’s because of a resolution or tea is already a part of your everyday life, there’s a lot to look forward to this year when it comes to the versatile beverage. What’s your favourite reason to have a cup or two?

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