We are living in a fast-paced world that is now starting to be dominated by the free-thinking, creative, and technologically savvy beings we call “Millennials”. Many of us will find that most people, from our grandparents to our parents, and those who have been in the workforce for quite some time are obsessed with coffee because of its energy boosting benefits. Also, there’s no doubt that the demand for coffee is incredibly high all over the world. Anyone who has been subjected to countless nights of work and lack of sleep knows that coffee may be one of the best solutions to shake off drowsiness while boosting energy and alertness. A study posted on The Atlantic even showed the list of the top coffee-drinking countries in the world, with Netherlands in first place, averaging 2.4 cups per person in a day, and the United States in 16th place, consuming 0.93 cups of Joe per day.
But the numbers are slowly changing, and the popularity of coffee is waning a bit, as tea drinkers are slowly emerging in the form of Millennials. According to Peter Moore of YouGov US, coffee is slowly losing its supremacy to tea, as younger Americans prefer drinking only tea, with 27% of its population coming from those who are under 30 years old. Why is there a sudden shift in the beverage preferences of this new generation? What could be the possible reasons for why younger people enjoy drinking tea over coffee?
Most people, especially those from other generations (the older ones) often joke about how Millennials at work need constant naps for them to function properly. Somehow, there is a truth to this, because those who are part of this generation are subjected to a fast-paced and ever-changing world that can be quite hard to keep up with sometimes.
On a generational standpoint, Millennials are those born from 1982 to 2004. Today, we see them as those in the forefront of start-ups and the internet, changing the world through social media and technology. They are essentially creative hard workers who know what they want and how to get it. And with the rise of online information, they are also aware of what’s good and bad for them.
Millennials prefer tea over coffee because they are much more exposed to the pros and cons of the two. Tea might just prove to have more benefits that are longer-lasting compared to the effects of coffee.
The Caffeine Addiction
Much of the popularity of coffee shops, milk tea shops, and artisanal coffee and tea products can be owed to Millennials’ constant need for caffeine and love for trying new things. This generation is what mostly makes up the working and paying classes, and anything laced with caffeine is the fuel that keeps everything moving. Because this is a generation that is constantly on-the-go, it is vital for them to stay awake and focused at work. Millennials are constantly looking for newer and better ways to stay strong, happy, and energetic amidst the chaos and stress of daily life. And for people who waste no time in discovering new things and experiences, it is absolutely necessary for them to stay afloat and mentally alert to keep on track and avoid missing important moments and milestones.
The Positive and Negatives of Caffeine
Caffeinated drinks are important fuels to keep everyone functioning like a well-oiled machine, especially when tiredness from stress and lack of sleep are becoming evident. Although this is not an alternative to eating healthy, sleeping well, and exercise, consuming caffeinated products such as coffee, sodas, chocolates and tea may prove to be instant or temporary solutions in keeping the fire within burning. Millennials are more focused on giving attention to their mental and physical wellness, as these are important things to take care of especially in finding sufficient energy to take on the world.
Many studies show how caffeine can instantly increase energy. It can help keep you focused and alert for long periods of time, which can prove to be beneficial when racing against deadlines and all-nighters. Other researchers have presented data attributing improvement to cognitive brain function. Tea drinkers, who get a combination of L-Theanine and Caffeine, have shown increased brain wave activity improving the function of alpha, beta, and theta brain waves known to affect overall brain alertness, thinking, reasoning, relaxation, and creativity.
Caffeine works by blocking Adenosine receptors telling your brain that your body is already tired. So the downside of consuming caffeine is that it may cause energy crash after the signal block has worn off. Most caffeine drinks such as sodas and coffee have this unpleasant effect.
Why Millennials Prefer Tea Over Coffee
At some point, Millennials have also probably experienced or have heard about the effects of too much coffee. Aside from bad coffee breath, consuming caffeine can take a toll on one’s mental and physical health. Tea also contains the same amount of caffeine, but has a milder taste (with fruity and floral variants, and certain teas also have various health benefits) and soothing effects compared to the unpleasant coffee crashes and the constant anxiety and feelings of being on-edge that coffee gives.
Aside from that, tea-drinking is becoming the “in” thing of today. Millennials want to try and do things that will set them apart from others. Drinking tea, aside from being a healthy and relaxing habit, is one of those things that sets them apart from their Baby Boomer counterparts. Maybe they’ve seen how grumpy these people get without drinking coffee, or how they cannot function at work or anywhere without having that shot of espresso. Maybe it’s how they’ve seen people’s dependence on coffee, and how they do not want to be a part of it. Life for a Millenial is all about making decisions that will empower them and not chain them to a coffee cup each and ever day. Tea is a truly beneficial habit that doesn’t just soothe or relax; it has long-term benefits that can prevent illnesses such as Diabetes, heart diseases, cancer, while preventing ageing and keeping one’s mind sharp.
Tea is the perfect drink to define Millennials because it is youth in a cup. Drinking tea regularly can be truly advantageous in keeping your mind and body healthy and ready to take on the world, after all we only live once.